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Australian Charity Guide

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Register Now - Australian Charity Guide 'NFP State of the Nation' Seminar Roadshow (Australia and NZ)

Seminar Testimonials

"I would highly recommend the sales and customer service training that Scott delivers. The staff at Arthritis NSW put the training into action the very next day. Some of the scenarios are embedded into our staff meetings to ensure that we are walking the talk and learning from all staff experiences. Thank you Scott for a very worth while training day." Sandra Vincent - CEO, Arthritis NSW

"Scott provides a very thorough training of the whole area of charity management and fundraising. An excellent and illuminating day. I certainly learned a lot of new information and I’ll be sharing what I learned and recommendations with our organisation."  James Burgin - Mindd Foundation

"Scott's breadth of knowledge on the state of the NFP sector in Australia is valuable and provides a great foundation for anyone new to or experienced in the NFP sector."  Aimee Hall - Managing Director, One in Five

New National Seminar Roadshow Dates Released!

Thanks to everyone who has already attended one of our NFP State of the Nation seminar roadshows, where we were delighted to share insights in to the current state of the NFP Sector here and overseas, as well as the latest trends and innovations in NFP Fundraising, Marketing, Sales and Customer Service. 
This Seminar is a "must-attend" for all NFP sector staff (Marketing, Fundraising, Management, Board Members) and spots are limited, so register your interest NOW. The cost to attend is ONLY $399which also includes morning and afternoon tea and lunch, as well as a fantastic opportunity to network with fellow NFP sector professionals. It's 5 Training Courses rolled in to one day!


Newcastle - Friday 27th October 2017 - SOLD OUT
Sydney - Friday 3rd November 2017 - SOLD OUT
Melbourne - Friday 10th November 2017 - SOLD OUT
Adelaide - Friday 24th November 2017 - SOLD OUT
Canberra - Friday 8th December 2017 - SOLD OUT
Wellington - Monday 15th January 2018 - SOLD OUT
Auckland - Thursday 18th January 2018 - SOLD OUT
Perth - Monday 29th January 2018 - Mantra on Hay - 5 spaces available, registrations closing soon
Hobart - Friday 9th February 2018 - Mantra Collins Hotel - 5 spaces available, registrations closing soon
Brisbane - Friday 23rd February 2018 - SOLD OUT (Gold Coast still has places available)
Christchurch - Friday 2nd March 2018 - Registrations now open
Gold Coast - Friday 16th March 2018 - Registrations now open
Sunshine Coast - Friday 23rd March 2018 - Registrations now open
Wollongong - Friday 6th April 2018 - Registrations now open
Coffs Harbour - Friday 13th April 2018 - Registrations now open
Cairns - Friday 11th May 2018 - Registrations now open
Darwin - Friday 18th May 2018 - Registrations now open
Sydney - Friday 25th May 2018 - Registrations now open
Newcastle - Friday 1st June 2018 - Registrations now open
Melbourne - Friday 22nd June 2018 - Registrations now open

Our Roadshow Seminar/One-Day Workshop covers the following:

1. Understanding the Charity Sector (current state of the sector both domestically and globally): 

· Overview of the Australian/NZ Charity Sector (topline numbers) and demographics - size, location, income, expenditure, assets, staff, age and type

· Top 20 Charities review and analysis and Charity Reputation Index

· Key trends for Australian/NZ Charities to understand and the factors driving them; NGO Online Technology Report findings

· 4 key focus areas for Charities & NFP's to focus on in 2017/2018

· Global comparisons v Australia/NZ, facts and trends

· Five key challenges facing charities in 2017

2. Fundraising (latest trends, innovations, tips and challenges):

· Giving USA global giving trends; World Giving index; Blackbaud UK Charitable Giving Report

· Global Giving Trends - individual and corporate giving, rise of people fundraising, donor retention rates, mobile optimisation, data collection, Social Media, engagement, monthly giving, storytelling and behavioural targeting

· New Fundraising Technology Trends; Australian and NZ Giving Trends; the Power of Video Fundraising

· Best Practice Fundraising: Monthly Giving; SMS/Text Giving; Top 10 Grant Tips; Corporate Partnerships; Top 10 Fundraising Event Tips; Bequest Strategies; Steps to Engage Major Donors/ Gifts; Workplace Giving; Peer-to-Peer Fundraising; Volunteer Strategies

· How to influence donors

3. Marketing (latest trends, techniques and opportunities):

· Preferred Charity communication channels and trends, digital spend, Facebook, email Fundraising, website engagement

· Charity Marcomms team set up and key tasks

· 5 ways to keep your website fresh and focus on best practice Charity websites

· Harnessing the Power of Google: the 5 pillars of targeted display; Google Trends

· Top Marketing tips for NFP'S and Charities

4. Sales (why Charities must harness the power of selling to gain clients, donors, corporate partners and volunteers):

· Understanding the buying cycle

· Identifying your organisation's USP

· Understanding the main communication styles and personality styles of individuals

· Understanding the Sales Process - preparation; building rapport; managing different personality types; what motivates buying decisions; asking open-ended questions; selling benefits not features; creating urgency and scarcity; trial closing; closing the sale; positive wordsmithing

· 5 sales tips to increase donations

· Body language - the Do's and Dont's; mirroring; understanding cultural differences; Neuro Linguistic Programming

· Supporting your sales staff - incentives; reward and recognition programmes; KPI's; databases; recruitment; lead generation; sales tracking

5. Customer Service (best practice techniques):

· The essence of customer service - defining excellence in Customer Service 

· Skills and personality traits required to work in a customer service role

· Recruiting for customer service roles

· Net Promoter Score as a tool to measure service delivery and level of customer service

· Strategies for dealing with angry/difficult customers

There is also the option where we can run this seminar as a one-day Training Workshop, at your organisation's premises. Up to a maximum of 20 of your staff can attend and gain an insight into the latest trends and techniques occurring in the domestic and global NFP sector, in relation to Marketing, Fundraising, Sales and Customer Service. To enquire about our one-day Training Workshop email us: [email protected]