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Australian Charity Guide

Connecting Australians With Charities Every Day

Register Now - Australian Charity Guide 'State of the Nation' Seminar Roadshow

Coming to a Capital City near you!

Throughout 2017, the Australian Charity Guide has been running hugely popular and successful Workshops for dozens of Charities across Australia, sharing the current state of the NFP Sector here and overseas, as well as the latest trends and innovations in NFP Fundraising, Marketing, Sales and Customer Service. 

Over 90% of Workshop attendees stated that the training would greatly benefit them in their current role. 

To celebrate our 7th Birthday, we are delighted to announce that we are hitting the road around Australia and NZ, to bring you the inaugural Australian Charity Guide NFP 'State of the Nation' Seminar Roadshow. We have a jam-packed itinerary planned for the day (see below). 
This Seminar is a "must-attend" for all NFP sector staff (Marketing, Fundraising, Management, Board Members, Service Delivery, Sales) and seats are filling fast, so register your interest NOW. The cost to attend is $399, which also includes morning and afternoon tea and lunch, as well as a fantastic opportunity to network with fellow NFP sector professionals. 


Newcastle - Friday 27th October 2017 
Sydney - Friday 3rd November 2017
Melbourne - Friday 10th November 2017
Adelaide - Friday 24th November 2017
Canberra - Friday 8th December 2017
Wellington - Monday 15th January 2018
Auckland - Thursday 18th January 2018
Perth - Monday 29th January 2018
Hobart - Friday 9th February 2018
Brisbane - Friday 23rd February 2018
Christchurch - Friday 2nd March 2018
Dunedin - Tuesday 6th March 2018

Our Roadshow Seminar/One-Day Workshop covers the following:

1. Understanding the Charity Sector (current state of the sector both domestically and globally): 

· Overview of the Australian/NZ Charity Sector (topline numbers) and demographics - size, location, income, expenditure, assets, staff, age and type

· Top 20 Charities review and analysis and Charity Reputation Index

· Key trends for Australian/NZ Charities to understand and the factors driving them; NGO Online Technology Report findings

· 4 key focus areas for Charities & NFP's to focus on in 2017/2018

· Global comparisons v Australia/NZ, facts and trends

· Five key challenges facing charities in 2017

2. Fundraising (latest trends, innovations, tips and challenges):

· Giving USA global giving trends; World Giving index; Blackbaud UK Charitable Giving Report

· Global Giving Trends - individual and corporate giving, rise of people fundraising, donor retention rates, mobile optimisation, data collection, Social Media, engagement, monthly giving, storytelling and behavioural targeting

· New Fundraising Technology Trends; Australian and NZ Giving Trends; the Power of Video Fundraising

· Best Practice Fundraising: Monthly Giving; SMS/Text Giving; Top 10 Grant Tips; Corporate Partnerships; Top 10 Fundraising Event Tips; Bequest Strategies; Steps to Engage Major Donors/ Gifts; Workplace Giving; Peer-to-Peer Fundraising; Volunteer Strategies

· How to influence donors

3. Marketing (latest trends, techniques and opportunities):

· Preferred Charity communication channels and trends, digital spend, Facebook, email Fundraising, website engagement

· Charity Marcomms team set up and key tasks

· Traditional and New Marketing Models - AIDA Model/ purchase funnel; 4 P's of Marketing and the new POEM Model

· 5 ways to keep your website fresh and focus on best practice Charity websites

· Harnessing the Power of Google: the 5 pillars of targeted display; Google Trends

· Top Marketing tips for NFP'S and Charities

4. Sales (why Charities must harness the power of selling to gain clients, donors, corporate partners and volunteers):

· Understanding the buying cycle

· Attributes and skill set of top salespeople

· Identifying your organisation's USP

· Understanding the main communication styles and personality styles of individuals

· Understanding the Sales Process - preparation; building rapport; managing different personality types; what motivates buying decisions; asking open-ended questions; selling benefits not features; creating urgency and scarcity; trial closing; closing the sale; positive wordsmithing

· 5 sales tips to increase donations

· Body language - the Do's and Dont's; mirroring; understanding cultural differences; Neuro Linguistic Programming

· Supporting your sales staff - incentives; reward and recognition programmes; KPI's; databases; recruitment; lead generation; sales tracking

5. Customer Service (best practice techniques):

· The essence of customer service - defining excellence in Customer Service 

· Skills and personality traits required to work in a customer service role

· Recruiting for customer service roles

· Net Promoter Score as a tool to measure service delivery and level of customer service

· Strategies for dealing with angry/difficult customers

There is also the option where we can run this seminar as a one-day Training Workshop, at your organisation's premises. Up to a maximum of 20 of your staff can attend and gain an insight into the latest trends and techniques occurring in the domestic and global NFP sector, in relation to Marketing, Fundraising, Sales and Customer Service. To enquire about our one-day Training Workshop email us: [email protected]